What’s new in the blog?

 Marketing is an ever-changing landscape with challenges that transformed over the ages. Especially for Digital Marketing Luxury Brands. The changing wealth distribution of the population shifted the size and aim of the luxury niche. In this blogpost, I will discuss the 5 top trends to...

In the past, I have spoken about ‘tribes’ and how they can accelerate growth within your business. It’s important to note that there are a huge variety of tribes – a tribe of potential customers (commercial development), a networking tribe, mastermind groups and a...

We are handing over the House of Seductology blog today to our lead consultant Laura Payne-Stanley, who also happens to be a top London life coach.

Laura today is going to be sharing her insights on how to overcome fear and rejection, especially as it relates to sales:

One of my clients, to...

There are many stats about how many messages consumers see each day. According to the American Marketing Association in 2017, it was 10,000 messages per day. However, I know you cannot remember 10,000 messages that you've seen in the last 24 hours. So how are you expected to get through those...

Whether you are brand new to business or hoping to expand your existing offerings to focus on the high-end luxury market, you may well be questioning how to market to this demographic.

A common trait amongst people that I work with is that they are great at what they do, and I know you are too,...

No matter what business you are in, from coaching, consultancy, wedding photographer to brand designer; we need new clients to keep our businesses moving forward.

Yet there is a huge difference between finding any new clients and finding your dream clients. 

So what is the negative for...

You’ve purchased your first orchid, it’s more than likely a Phalaenopsis and you got it from the garden centre, plant section at the store or joined the thousands of house plant enthusiasts and purchased it online.

It looked delightful and took pride of place on your table. You may...

When I get asked how to increase your sales conversion rates, my soul sinks a little, thinking of all the bro-led masculine sales techniques that many have tried. 

House of Seductology clients have often been taught lessons using hustle, burnout, force, and push energy… which has left...

When you hear the word ‘seduction’, what do you think of? Is it a word you fear? One you embrace proudly? Would you ever associate it with your business?

I’m here to share with you how harnessing the art of seduction can not only fire up your marketing strategy but also unleash...

Are you frustrated that you are finding that you are the best-kept secret in your industry? Your clients love what you do, but attracting and creating new clients seems such a challenge?

It can be hard for coaches, experts, and other services-based entrepreneurs to want to focus on marketing your...